Continuous partial attention

Thank to Celia at work, this is a very very good piece on the problem of digital media reducing our ability to focus effectively. It speaks for itself, so I will not try to summarise: a small quote though....

For almost two decades, continuous partial attention has been a way of life to cope and keep up with responsibilities and relationships.  We've stretched our attention bandwidth to upper limits.  We think that if tech has a lot of bandwidth then we do, too.

With continuous partial attention we keep the top level item in focus and scan the periphery in case something more important emerges.  Continuous partial attention is motivated by a desire not to miss opportunities.  We want to ensure our place as a live node on the network, we feel alive when we're connected.  To be busy and to be connected is to be alive.

We've been working to maximize opportunities and contacts in our life. So much social networking, so little time.  Speed, agility, and connectivity at top of mind.  Marketers humming that tune for two decades now.

Now we're over-stimulated, over-wound, unfulfilled.

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