Trendwatching (the newsletter) has again picked out personal content (they call it Customer Made) as a trend. I'm not sure about the idea that ads should be made by customers (only because I'm not sure how many people can be bothered/that enthused and most of these examples are clearly promotions). But read on because lower down they talk about Customer Generated Content, and the examples are really strong. Especially Google Video, the start of video personal content and a big challenge to traditional channels. Watch that space.
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I think consumer generated or mediated brand content will increasingly feature in our landscape. It taps into one on the key modes of interaction - which is self expression. This is one of the reasons the web and features such as forums and blogs are so successful and why advertisers and marketers wish to appropriate these emerging channels. However, it is no longer one way traffic and I believe that consumers will not only be willing to express brand preference in terms of what they wear or consume but also what they share as consumer generated or modified content.
Posted by: Stewart Atkins | May 12, 2005 at 04:14 PM
You changes sound great! Good luck to everyone in the election(s).
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