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November 2005

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Stewart Atkins

I think consumer generated or mediated brand content will increasingly feature in our landscape. It taps into one on the key modes of interaction - which is self expression. This is one of the reasons the web and features such as forums and blogs are so successful and why advertisers and marketers wish to appropriate these emerging channels. However, it is no longer one way traffic and I believe that consumers will not only be willing to express brand preference in terms of what they wear or consume but also what they share as consumer generated or modified content.

pandora online

You changes sound great! Good luck to everyone in the election(s).


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