Douglas Rushkoff comments on the rush to entertainment and content on the phone....and reminds us that it is prinicipally a social tool used for connecting us to the world.
While it may be more challenging to develop business models for user-generated social, artistic and self-expressive experiences, I think we have to accept this dilemma of our own making. After all, here we are declaring that mobile really is something new: a tide change worthy of massive investment, speculation, consumer interest and cultural attention........and this means developing new approaches to mobile experiences, and finally evolving a two-thousand-year-old understanding of showing people a good time. The new rule of thumb, so to speak, may be to create experiences that do not contain the user but rather give the user a way out.....wireless intertainment doesn't involve people interacting with data; it's about people interacting with the world or, at best, with one another. It's time for the entertainer to end his song and dance, and make room for the next era of players.
I'm really enjoying the last few posts in which you describe your process - very informative!
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