Thanks again to Fabio for this - a vision of the future where newspapers ("the fourth estate") have gone into steep decline and the world gets its information from "Googlezon" (think Amazon plus Google plus TiVO)......if this isn't exactly where we are going there is enough here to make anyone with an interest in media to think......
The ‘ Evolving Personalized Information Construct ’ is the system by which our sprawling, chaotic mediascape is filtered, ordered and delivered. Everyone contributes now – from blog entries, to phone-cam images, to video reports, to full investigations. Many people get paid too – a tiny cut of Googlezon’s immense advertising revenue, proportional to the popularity of their contributions.
EPIC produces a custom contents package for each user , using his choices, his consumption habits, his interests, his demographics, his social network – to shape the product. A new generation of freelance editors has sprung up , people who sell their ability to connect, filter and prioritize the contents of EPIC.
We all subscribe to many Editors; EPIC allows us to mix and match their choices however we like. At its best, edited for the savviest readers, EPIC is a summary of the world – deeper, broader and more nuanced than anything ever available before.
The EPIC 2014 scenario is an excellent and thought provoking view of the not too distant future. It makes an excellent closing section when I am doing 'innovation and future shock' presentations to clients marketing teams.
Posted by: Stewart Atkins | April 25, 2005 at 05:13 PM