So it really was a bumper edition last Thursday: to cap it off they ran a front page story that according to the chief exec of BBDO (advertising agency), mobile would become a bigger medium that TV. As it happens I was involved with the project that lead to this, but never imagined such a headline....From a professional standpoint it is very encouraging, and clear recognition that major changes are underway in media. As I'm currently working on a mobile TV project, I would also probably challenge the statement (though it does make a good story ;-) ) - I think mobile will absorb and complement much of what TV already has, rather than be "bigger". The point stands - and it is great BBDO have pushed it out there - mobile is going to affect TV much much more than it already has and be a massive medium in its own right.
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