The FT, not a paper known for hyping stuff, had a big piece this week (FT Back - and I don't think I can link to it as you have to have a sub to read it) on personal content. Triggered of course by the purchase of Flickr by Yahoo and Snapfish by Hewlett Packard.
It's significant: the market is waking up and wondering if it can make money out of personal content and social networks...
"fast becoming the stuff of big business - and for advertisers that are searching for ways to turn the online medium to their advantage, it could represent a new way to reach an elusive audience that is moving beyond TV......Yahoo this week launched Yahoo 360, an all-purpose online identity kit that combines photosharing and blogging with personal commnuications and other tools".
No mention though of mobile, which I think will drive much of this.
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