Whenever a new communications idea appears, the marketing possibilities are explored, fantasised about and then hyped up. Sometimes they obscure the usefulness of the idea. The Siemens digital graffiti product I've previously commented on, seems to be falling victim to just such a misjudgement. Implemented as an advertising channel, such a promising concept as tagging places with digital messages will just become another distraction technology.
All this is a week when it has been claimed 80% of global mobile users have received spam.
Marketing
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