It's a constant theme for me (both here and in my life) - but here is more evidence that there is an opportunity cost to digital communication and that people see it.....
Internet service provider PlusNet found that one third of people in the UK feel that their relationships with friends and family have suffered, because they don’t physically talk with each other enough.
The study into communication habits revealed that although email has become the most popular method of communication with friends and family, with 81% of respondents using it, 41 per cent of people would prefer to receive a phone call.
Neil Armstrong, head of marketing at PlusNet, said: “When you’re busy, it’s tempting to send an email or text, rather than pick up the phone. While there’s time and place for each of these methods, undeniably it’s a personal phone call that keeps friends and family together”.
And yes Neil is selling us voice over IP services ;-)......
Comments