This afternoon Matt in the office suddenly laughed long and deep. He was watching, over the web, BBC News footage of a woman who had been caught up in the bomb incidents yesterday being interviewed. Sometime into the interview her phone rang. In the middle of being broadcast to millions of people she chose to answer it with the immortal line "excuse me, its a friend". Faced with fame or phone, she chose the latter.
If I can get the link from Matt I'll put it up here.