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November 2005

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Andrew Curry

This reminds me of some work we did for a large global tech company a couple of years ago. We were running a process which required - in our view - a series of one-day workshops with managers. (We'd done it that way already with a wide range of organisations and it had worked). The client didn't think we'd get through the work in a day. When we got to the first session, the reason was clear; everyone was so plugged into their virtual channels that they weren't concentrating on what was happening in the room. Given that the value of the process to the company was having the people sharing the experience of the process and building something from their explicit and tacit knowledge, and some people had travelled a long way to be there (and they could anyway plug their virtual selves in during the lunch break, after the session finished mid-afternoon, etc) this was neither efficient nor effective.

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